MUSIC BUSINESS ACADEMY

Unlock Your Music Career Potential with Essential Business Knowledge and Exclusive Networking Events for Music Industry Success.

Pyramind’s Music Business Academy is designed to give music professionals the tools and knowledge they need to take control of their careers. By combining expert-led courses with personalized coaching and lifetime access to evolving content, the academy offers a truly comprehensive educational experience. Whether you’re looking to release your first album, build a career as a producer, or launch your own music label, this program provides the guidance and expertise to turn your ambitions into reality.

  • Go at your own pace access to each of the classes outlined below.
  • Personalized one-on-one coaching sessions with our industry experts.
  • Six classes for one super low price that includes one on one coaching.
  • Lifetime Access.
Bob Duskis - Co-founder and President of Six Degrees Records

How to start an Independent
Record Label

Learn how to successfully start and manage your own independent record label

Instructor: Bob Duskis

This online course was developed by the co-founder and president of Six Degrees Records and award-winning industry veteran, Bob Duskis. It is designed to provide comprehensive guidance on starting and managing an independent record label. Participants will learn about the fundamentals of independent labels, the requirements to establish one, marketing strategies, revenue sources, third-party licensing opportunities, and insights into the future of the industry.

  • Introduction to Independent Labels
    Case Studies of Successful Independent Labels
    Establishing Your Label
  • Legal and Business Considerations for Starting a Label
    Creating a Business Plan
    Funding and Budgeting
    Marketing & Promotion
  • Developing Your Brand Identity
    Utilizing Social Media and Online Platforms
    Publicity and Press Relations
    Revenue Generation
  • Understanding Different Revenue Streams for Labels
  • Introduction to Third-Party Licensing
    Negotiating Deals for Films, TV, Commercials, and Video Games
  • Emerging Trends in the Music Industry
Steffen Franz Pyramind Mentor

Music Business Essentials for Independent Artists

Learn how to secure your rights as a writer and publisher and the tools to manage your career

Instructor: Steffen Franz This self-paced online course, designed by Independent Distribution Collective founder Steffen Franz, provides a comprehensive overview of essential aspects of the music business tailored for independent artists. Covering topics ranging from copyrights to digital distribution, music licensing, project management, website development, marketing, and influencer engagement, this course equips artists with the knowledge and skills necessary to navigate the modern music industry landscape.
  • Copywriting
  • Publishing
  • Work for hire & singer/songwriter/producer agreements
  • Digital distribution
  • Music licensing for TV, Film & Games
  • Project management
  • Strategies for Web development
  • Crafting Artist Biography
  • Smart URL Strategies
  • Writing Press Releases
  • Outbound Marketing
  • Types of Influencers & Connecting with Influencers
  • Working with Platforms like Submithub & NoiseTrade
Matt Bacon, Music Business consultant, A&R man, and journalist

Digital Marketing

How to promote new music releases and live shows in a cross-platform and in-depth way.

Instructor: Matt Bacon

This music marketing course will inform students how to market their music using classic community building strategies and cutting edge digital marketing approaches. The course delves into practical lessons on content creation, optimizing online presence, and leveraging data analytics to refine marketing strategies.

Participants will gain insights into creating compelling multimedia content, developing a cohesive brand identity, and utilizing digital advertising to reach a wider audience.

With a dedicated lesson on e-commerce and monetization, musicians will learn how to generate revenue through digital platforms.

By the end of the course students will know how to promote new music releases and live shows to achieve broad exposure and rapidly grow their fan base.

  • What is music marketing?

  • Why does no one care about my socials?

  • Where should I spend my marketing budget and how much do I really need to spend?

  • Ads and you!

  • Marketing videos

  • Making money from your marketing
Conrad Schuman Artists Brand Online Class

Artist Branding

Building an authentic brand identity that resonates with your target audience

Instructor: Conrad Schuman

This Branding course was designed by Conrad Shuman (Founder of the Artists Road Map and the global touring band Beautiful Machines) to provide aspiring musicians and music artists with a comprehensive understanding of branding principles and strategies tailored to the music industry. Participants will learn how to build a strong and authentic brand identity that resonates with their target audience, enhances their visibility, and advances their career goals. 

  • Branding Exploded
    Understanding brand perception
    Exploring brand archetypes
    Case studies of successful music artist brands
    Crafting a compelling brand story

  • Audience Discovery
    Importance of understanding your audience
    Techniques for Audience Research
    Identifying target demographics and psychographics
    Building audience personas

  • Brand Development
    Defining your unique value proposition
    Creating brand visuals and aesthetics
    Developing brand voice and messaging
    Building brand consistency across platforms

  • Brand Strategy
    Crafting a brand strategy framework
    Setting short-term and long-term brand goals
    Developing a content strategy
    Leveraging social media for brand promotion

Meredith Bull is a musician who brings a sense of uniqueness into her industry as she seems to have the talent to make music out of anything—even viral TikToks.

Social Media for Musicians

“Don’t use social media to impress people; use it to impact people” Dave Willis

Instructor: Meredith Bull

Throughout this course, Meredith guides you to look deeper into your messaging as artists, clarify your individual strengths and specialties, learn about who your audience is, study the “secrets” of app algorithms, perfect your social media strategies, and finally wrap up on some ways to stay sane while maintaining a presence on social media platforms.

Who am I? – Find clarity as to your artist identity
• Who is my audience – Clearly define your target audience
• Internet Identity – Craft your online persona
• Social Media Best Practices – Learn about viral and trends
• Mental Hygiene – Preparing for the Socials

A bearded man, wearing glasses and a black shirt is an expert in music production. He has extensive knowledge of mixing and mastering techniques.

Tour Planning and Live Production

Learn how to effectively manage and produce your own tour.

Instructor: Steffen Franz

This course is designed to show you how to best manage your show and yourself while on the road and best practices for running an organized, profitable tour. 

  • Tour Planning Tips
  • Using Analytics
  • Tour and Event Budgeting
  • Contracts and Riders for live performance
  • Live Sound Touring Essentials
  • Lighting Essentials
  • Video Recording and Projection