From The UK / To The Bay: Leveraging Social Media to Build an Artist Brand

Vital Powers: Leveraging Social Media to Build an Artist Brand

Episode #33 with VITAL POWERS

The Early Days:

Episode #33 of the Mentor My Mix Podcast brings us Vital Powers, a performing artist Born to Jamaican parents and from Wolverhampton, England. Vital’s influences & styles come from Grime to Rap and Drill to Dancehall. He’s been a BBC Presenter and now a DITTO Music Video Content Creator & Mentor.

Affiliated with: BBC R1 / 1X / AN / WM / Introducing / Three, MOBO’s, Help Musicians, PRS, Multiple Charities + more. Releases like 2016’s “POWERS” hit the iTunes Hip Hop top 20 charts

Performing on over 200 stages like MADE Festival 2016 + BBC Radio 1’s BIG WEEKEND Festival 2016 alongside artists such as: Stormzy, JayKae, Lethal B, Dappy,

Stylo G, Big Narstie, Alkaline, Wiley, and J Hus. In 2018 BBC West Midlands gave VITAL Powers his own Radio Show. ‘The Midlands Source’

VITAL has over 2 million+ Youtube views collectively including on his personal Channel. 5 music videos featured on Channel AKA & television appearances

on #MADEinBrum + BBC 1’s Midlands.

music producer classes online in person

Pivoting Into Being A Presenter & Content Creator

Pyramind’s social media director initially discovered VitalPowers through engaging and well-produced content on his Instagram & Youtube channels. He sparked our curiosity enough to DM him and invite him down to the studios where his charm & talents convinced us to invite him on as a podcast guest to share his path to success by becoming a BBC talk-show host and a content creator and rep for DITTO Music, one of the UK’s leading digital distribution platforms.

The interview begins with a world premiere preview of his newest track, Too Savage. Topics range from strategies for hosting festivals and using social networks to book & promote tours with similar artists to using his presenting skills to diversify his visibility and earnings as an artist.

They analyze and discuss Vital’s various vocal styles and then Greg creates a beat on the spot in Ableton Live using the Push 2 for Vital to freestyle too.


Spotify Playlist: I Came Here For VITAL




● (WAKE UP – VITAL Powers)

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