Planning For Success with Michael Brandvold | Video Recap

Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention.

Gene Simmons of KISS first tapped Michael’s skills as a pioneering online marketing strategist to launch and manage all aspects of’s multi-million dollar enterprise, including their groundbreaking VIP ticket program.

Michael Brandvold’s marketing talents, skills and savvy are vital assets that numerous companies rely upon to expand, prosper and operate effectively, efficiently and profitably in the online economy.

During this Planning for Success presentation Michael focuses on the importance of how you can become an authority and succeed at what you do. He begins by talking about his carreer path that started with college radio and him being the “ultimate fan”. He then moved to a music management firm where he began to focus on marketing for bands and building fan relationships pre-internet.

From there he went to a metal label in Chicago doing radio promotion and from there to a rock magazine where he wrote and reviewed music. This led him to working in advertising and the beginnings of the internet. His instincts to learn html and build web sites led him to building the first ever Kiss fan site in the mid-90’s. The fifth website ever built all about Kiss! Within three years (1998) of launching the site he was personally contacted by Gene Simmons with a business proposal that radically altered the trajectory of his career!

It’s always a great pleasure to work with Michael and hear his insight on the music industry. For more great info on music & band marketing from Michael be sure to check out his blog and podcast at:

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