– Music Business
– Artist Development
– Talent Management
– Marketing & Branding
I bring a business approach to music and musical approach to business. I get musicians thinking like music entrepreneurs and brands thinking like bands, expanding their fanbase and offering unforgettable experiences.
Backed by data, driven by creativity and passion, I have played a significant role in developing artist success stories, product launches, creative partnerships and the building of iconic brands. I value the friendships and authentic relationships I have forged along the way and the unique network we have built.
I was born in Montreal and grew up in England, then Spain. I have played piano since the age of four and guitar since the age of seven. I studied Jazz Performance at university on Vancouver Island in British Columbia, Canada. I’ve recorded a number of pop-rock albums and been a session player on numerous recordings. My involvement in the music business started with the world of touring and I have booked major label acts as well as independents from Spain to Japan.
With my company PlayItLoudMusic I have licensed music into major TV shows, movies and commercials. I have developed, mentored and managed artists and I am an in-demand music and creative consultant. My expertise in music, branding and marketing goes beyond the music industry and has allowed me the opportunity to work with many forward-thinking companies and individuals.
I have been a juror for the JUNO Awards and am currently a juror for FACTOR (The Foundation Assisting Canadian Talent on Recordings), I am a speaker and a music educator. I am a musicpreneur and am constantly looking for ways to break patterns through creative collaborations.
I am passionate about the outdoors, with a special interest in mountaineering, and I currently live in Victoria, BC, Canada with my beautiful wife, Laura, son, Oliver Winter, and baby girl, Julie Rose Autumn.
Aaron Bethune’s Website