Mentor My Mix Ep. 009 – Social Kid: Breaking down Epica and the creation of the Mid Tempo sound

  • Releasing on Synesthesia Records
  • Inspired by a love of baroque music and making bangers with harpsichord melodies and the original OG: J.S. Bach
  • Scoring an original track for the video game, Sunset Overdrive
  • Working with Reason and loving the interface, the look of the mixer and racks and the block arrangement views with block arrangement view with entire section color coding to create a great arranging tool
  • Choosing a DAW for the user experience because all the audio engine’s sound so good now.
  • Breaking down the production techniques of each of the stems ( Bass, Drum Bus, Melodic Bus, Blur FX, SFX Bus, Vox Bus) from the Social Kid hit track: Epica
  • Using the Blur FX (sweeps up and down and heavy impacts) to transition between sounds and sections
  • OTT for multiband upward and downward compression on the blur FX bus to glue the entire track together
  • Vocal processing techniques using panning and pitch shifting on each track and OTT and EQ (to cut out the low end) and delay & reverb on the group to create an “Epic” otherworldly sound.
  • The concept and history of K Theory
  • Meeting Dylan at Pyramind. Partnerships and collaborations
  • Falling in love with Dubstep early on
  • Looking for accessible exposure by bringing Dubstep to a “new level” by electrifying it and modernizing it in 2010
  • Pivoting to a lower tempo experiment with Glitch hop and mid tempo in 2011
  • Releasing tracks on Simplify, Mal Label and getting great exposure in the underground dance scene
  • Experimenting with 808’s and Trap with vocalist Malcolm Anthony
  • Cutting edge EDM with Rap vocals and Trap production launching K Theory to a whole new level
  • Playing lots of festivals like Red Rocks to Coachella, Electric Forest, Lightning In A Bottle, Snow Globe and Lovelution
  • Producing remixes for lots of artists posted on Trap Nation
  • Getting nominated for a Grammy for the GDFR remix
  • Having a great dynamic in the K Theory partnership with dual productivity
  • Dylan networking & doing shows while Dusting stayed back to produce tracks
  • Creative differences and getting disillusioned making very poppy music
  • Wanting to make heavy dance music
  • Getting kicked out of K Theory despite producing all the music
  • Experimenting by slowing down progressive house to mid tempo creating the Social Kid sound
  • Rez blowing up on the Deadmouse label creating a conduit for Mid Tempo and making Transmissions to be released
  • Releasing Chrystal Satellite on the Blood Moon EP and blowing up Social Kid
  • Breaking down Transmissions
  • Taking all the Pyramind classes twice and bringing 20 years of production chops after graduating from Pyramind in 2007 and becoming a mentor on the Pyramind Network

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Greg Gordon Pyramind Headshot

Greg Gordon

host

I connect artists and producers to their purpose and help launch their careers.

Executive, producer & engineer with over 25 years in the music and video game industries: technical and creative services, business development and management, music publishing & education.

Host of the “Mentor My Mix” Podcast that features interviews with a global network of industry professionals, producers, artists and educators.

I have conducted panels and spoken at: SXSW, The SF Music Tech Conference, AES Conference, The Academy of Art, SFSU, and GRAMMY Sound Tables.

Voted entrepreneur of the Year by The Renaissance Center For Entrepreneurship and awarded ICIC’s (Initiative for a Competitive Inner City) top 100 fastest growing inner city companies in America.

30 year voting member of The Recording Academy (The Grammys). Served on the board of Governors and as a Trustee.

Clients have included: HTC Vive, Microsoft Studios, Insomniac Games, Ubisoft, Disney, Sony Interactive Entertainment, Blizzard and Zynga, working on award-winning titles like: Watch Dogs 2, Halo Anniversary, Sunset Overdrive, God Of War, World Of Warcraft, Kinect Disneyland, Arcade Saga VR, and Tron Run/r.

Music credits include working with many globally recognized recording artists including Rob Garza (Thievery Corporation), Giorgio Moroder, K Theory, Rain Phutureprimitive, The Bronx, Merl Saunders & Jerry Garcia (The Grateful Dead) and Rocker T & the legendary Joan Baez amongst many others.

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