Multiple Revenue Streams, Making A Living In Audio

Music Business 210: with Gregory J. Gordon

As an on-going component of our curriculum, Pyramind founder and CEO, Gregory J. Gordon, draws upon his substantial Rolodex of friends and associates in the industry to join him in his advanced Music Business class. Aptly titled “Planning For Success”, Greg both interviews and moderates a class led presentation that takes us on a journey through the careers of successful audio professionals from all walks of the industry.

In this guest speaker presentation, “Working Class Audio” Podcast creator, Matt Boudreau shares with the class the first of his new book series based on transcriptions and editorialized content from his podcast interviews. The book outlines four different career paths of successful audio professionals. icluding: engineer, producer, and label owner Andrew Scheps (Black Sabbath, Jay Z, Beyonce, Metallica), mastering engineer Kim Rosen (Bonnie Raitt, Aimee Mann, Steve Earle, Kris Kristofferson), audio entrepreneur Langston Masingale (owner of Handsome Audio and inventor of the Zulu passive analog tape simulator), and game sound designer Mark Kilborn (Forza Motorsport, Tony Hawk, Call of Duty, Black Ops).

During the interview with Greg, Matt speaks about his history as a drummer and recording artist as well as studio owner, when he took on the daunting task of re-modeling and operating Coast Studios in San Francisco under the name Broken Radio. In classic Matt Boudreau fashion he moves beyond the technical and gets to the core of how he balances real life with the trying demands of building and maintaining a multi faceted music career. His podcast and book goes way beyond the typical “what was it like to work with” or “what is the best EQ to use on a kick drum” style questions typical of most interviews. Greg in turn does the same, giving us an intimate look at the mind and person behind the Podcast.

Matt’s deep knowledge of the industry and his personal trials and tribulations to diversify his revenue streams make for an engaging and highly relevant lesson in the persistence and discipline required to achieve success in today’s music industry.

Planning For Success With Matt Boudreau
Part 1

00:00:07 – Back Story
00:01:38 – Started a Podcast
00:03:09 – Getting Sponsors vs Getting Advice
00:05:30 – Seeking Answers
00:07:50 – “Look Honey I Made Money With My Podcast!”

00:10:30 – Finding Success with my audio peers.
00:11:17 – You Can’t Just Do One Thing. Diversification & Multiple Streams Of Income.

00:18:37 – Passive Income
00:21:15 – Working Class Audio Book
00:23:30- What Makes our Podcast Different
00:26:00 – Questions for you

About Matt Boudreau

Matt Boudreau has been involved in audio and music professionally since 1987. He started out playing drums in the bands The Sextants (Imago) & Seven Day Diary (Reprise/Warner Bros.) in the days of six figure record deals. In 1994 he transitioned to the other side of glass as an engineer & producer. His journey has taken him through studio ownership, numerous records, marriage, kids, failures and victories. He currently mixes and masters out of his home, tracks at his favorite studios and has sworn off studio ownership until he loses his mind again. He is also the creator and host of the Working Class Audio Podcast.

https://www.workingclassaudio.com/

https://mattboudreau.com/

Working Class Audio (WCA) is the home of the Working-Class Audio Podcast hosted by veteran Bay Area producer/engineer and drummer Matt Boudreau. And over the years, it has become a treasure trove of inspirational interviews with some of the best audio engineers in the business.

The Working Class Audio Journal series captures the essence of Matt’s podcast interviews with industry professionals, in an easy-to-digest written form.

Matt moves beyond the technical and gets to the core of how top engineers practice their craft, delving into the world behind recording. He goes way beyond the typical “what was it like to work with” or “what is the best EQ to use on a kick drum” style questions typical of most interviews.

WCA gets up close and personal with engineers and asks the questions no one else asks. Business practices, mistakes, failures, equipment choices, financial advice, work life balance, workflow, and family life are topics that are all on the table.

Part 2

00:00:01 – Tell Your Story
00:01:08 – Help Others
00:02:40 – Getting the Book Published
00:07:10 – Don’t Be a Dick!
00:12:10 – Relating to different People and let it go.

00:15:40 – Getting ready for an interview
00:16:42 – Bringing out the best in People

00:20:37 – Studios & Gear
00:22:49 – Who do you want in your Book?
00:24:00- Whats Next for You ?
00:25:35 – Do what You Love and Focus on that.
00:27:20 – Work From Home
00:30:12 – Having Multiple Disciplines

00:35:50 – Working with Clients & Sponsors


Music Business 210: Planning For Success with Gregory J. Gordon

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