Music Business 210: Planning For Success with Gregory J. Gordon
As an on-going component of our curriculum, Pyramind founder and CEO, Gregory J. Gordon, draws upon his substantial Rolodex of friends and associates in the industry to join him in his advanced Music Business class. Aptly titled “Planning For Success”, Greg both interviews and moderates a class led presentation that takes us on a journey through the careers of successful audio professionals from all walks of the industry.
With nearly 20 years experience in the Digital Music & Media environment in an entrepreneurial role, Deron Delgado has amassed an all-encompassing knowledge of record label management, digital distribution, licensing, artist development, event production, publishing, and music marketing strategies.
Greg kicks off another Guest Lecture Series with Dirty Bird Records Label Manager, Deron Delgado. In this lecturer Deron discuss Music Business strategies of success, Branding, Labels, Self Releasing Music and Target Marketing. He also shares some of his experiences as a Label Manager and Managing Director for Paradise Music Distribution. At the end of the class Deron gave out vouchers to all the students for a FREE release through his distribution partnership, PRDS DIRECT! (www.prds-direct.com)
Part 1
00:01:08 – Back Story
00:07:00 – Paradise Distribution
00:14:35 – What to do when you finish a Song
00:16:11 – What You Passion
00:18:35 – Send To A Label – Pros
00:22:35 – Send To A Label – Cons
00:24:35 – How to/ Not to Send Your Music
00:29:39 – Self Distribute – Pros
00:31:12 – Self Distribute – Cons
00:32:12 – Distribution Sites
Part 2
00:00:05 – Start Your Own Label – Pros
00:01:55 – Start Your Own Label – Cons
00:02:31 – Release Art Work – Logo
00:05:45 – Start Your Own Label – Cons (Continued)
00:08:16 – Whats is Your Brand?
00:09:35 – Why Should Anyone Care?
00:17:15 – Elevator Pitch
00:21:05 – Identify Your Audience
00:22:17 – Grow Your Network
00:24:30- Track Submissions -Music Overload
00:25:25 – Grow Your Network (Continued)
00:26:12 – Stay Consistent – Put Music Out
00:28:50 – Different Format – Different Product
00:31:47 – Think Beyond The 1-Week Release Cycle
00:37:00 – Publishing
00:37:35 – Other Option in the Business
About Deron Delgado
With nearly 20 years experience in the Digital Music & Media environment in an entrepreneurial role, Deron Delgado has amassed an all-encompassing knowledge of music label management, digital distribution, licensing, artist development, event production, publishing, and music marketing strategies.
In 2004, he was at the forefront of the digital revolution where he helped launch one of the world’s first digital download music stores, Stompy.com. As the Director of Label Relations & Business Development, he negotiated and developed the business relationships for thousands of labels and helped launch the careers of hundreds of unknown producers who went on to become world-class artists on major labels.
Since 2013 he continues his musical path as the Managing Director for the US-based sister company to Paradise Distribution, one of the premier aggregators and innovative Multi Channel Networks based in Berlin & San Francisco. With a portfolio of 1000+ labels in over three dozen countries including King Street, Souvenir, Rockets & Ponies, PillowTalk Music, Watergate, I’m A House Gangster,, Lazy Days, Roam Music, Reptile Dysfunction, My Favourite Freaks, Good For You and countless others, the Paradise team is a leader across a wide spectrum of genres.
In 2015, his proven expertise also landed him the role of Label Manager at the iconic Dirtybird Records. Managing all the day-to-day responsibilities of the esteemed label and publishing company, as well as booking the talent for the Dirtybird Campout and BBQ festivals, Deron executes the vision of the musical trendsetter. During his tenure the label has been awarded Label of the Decade (Mixmag), Top 5 Independent Dance Labels (Billboard) and Best Label in North America (DJ Mag).
Rounding out his music industry profile, Deron has been the Executive Producer for over 100 dance productions worldwide across a wide-range of artists and live acts including Metro Area, Alexander Robotnick, Kerri Chandler, Radio Slave, Tom Middleton, Moodymann, Lil Louis, Motor City Drum Ensemble, and many more.
Dirtybird Records is an independent electronic music record label based in San Francisco, California. The label was founded in January 2005 by Claude VonStroke (aka Barclay Crenshaw) and specializes in a brand of house music he describes as “tech funk.” Dirtybird caters to dance music fans who are seeking something a little more laid back on the dance floor. The catalog is party music. Dirtybird won Underground Label of the Year at the International Dance Music Awards during Winter Music Conference in 2013 (presented in 2014) and 2014 (presented in 2015).
Dirtybird Campout West Coast is an adult summer camp and music festival held October 4th- 6th, 2019. This is our 5th annual West Coast Campout and we’ll be returning to Modesto Reservoir Campgrounds.
