Learn how to start selling and licensing your music in new and emerging marketplaces as well as more traditional digital service providers. CEO and founder of Beatstars Abe Batshon led a three hour workshop at our facilities covering digital marketing techniques, social media principles, email marketing, and more.
Part 1
00:00:20 – Beatstars
00:05:32 – Traditional Music Producer Roles
00:08:02 – Traditional Music Producer Roadblocks
00:11:44 – Online Beat-maker Roles
00:20:17 – Online beat-maker Roadblocks
00:23:18 – Always Learning
Part 2
00:00:19 – Release Flow
00:02:16 – Non-Exclusive License Structure
00:03:38 – YouTube Optimization
00:04:45 – YouTube Video Metadata
00:07:26 – Making a CTA (Call-to-action)
00:16:22 – Beatstars Pro Page Overview
00:21:06 – Question: Exclusive Rights
00:21:55 – Question: How are royalties paid?
00:23:13 – Question: Can YouTube rips be prevented?
Part 3
00:00:11 – Question: Are you a Multi-Channel Network on YouTube?
00:00:23 – Question: How does bidding work in AdWords?
00:05:09 – Google Trends
00:07:17 – Question: Do you recommend advertising externally?
00:08:03 – YouTube Titles and Tags
00:09:55 – YouTube Descriptions
00:10:57 – Social Media Advertising
00:12:46 – Ad Unit Overview
Part 4
00:00:23 – Adding Videos to your Beats
00:02:21 – Effective Advertising
00:05:47 – Influencer Marketing
00:14:14 – Engaging Influencers
00:15:41 – Email Marketing
00:20:07 – Email Lists on Beatstars
00:21:33 – Email Flow Example
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